Decisions, decisions..

Decisions, decisions..

My friendster horoscope (yes for the first time, I actually paid attention to that part of friendster..) said something about decisions having long term effects.. I don't really believe in astrology but this "reading" somewhat struck a chord..
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Kanina lang nagdecide ako na pag-aaralan ko nang limutin ang mga bagay na alam kong di para sa akin.. Alam mo naman kung di para sa yo di ba?.. Mahirap din kasi ang pakiramdam ng tinutulak kang palayo.. Akalain mo un, madali pala akong kausap!.. Pero.. Kaya ko kaya? Tska pano kung mali naman pala ako ng iniisip? Edi ang lalabas, ako ang nagtutulak palayo?..

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Oakley is THE brand for my Total Advertising Campaign thesis.. because it seems that I have no other choice!.. bwaha.I've sent them a letter earlier, (much to their dismay..) to ask for "info" regarding their company. I think the letter sounded lame but I had to send it anyway.. for formality's sake.. yeah.. whatever. It's a good thing Tito Man's friend works there.. at least someone can back me up in case I did something stupid..

Hahaha kidding aside, I was quite relieved that from absolute nothing, I now have an idea on what I need to do with my thesis.. hey, may ISANG product na ako!.. Hopefully, after gathering enough information regarding my chosen company I can start toying around with a few ideas for the campaign or maybe the marketing strategy. At this point, I'm thinking about whether I should focus on Oakley's women's apparel line or not...

The reason why I was hesitant to make a campaign for Oakley was because of the fact that it is known to be a high end brand and at first, I couldn't really think of a "problem" (that can somehow be solved by an ad campaign..) that can be associated with it. I mean oakley IS the market leader when it comes to high- end eyewear right?(or maybe not!!! See, I am not even sure!..).. Does it even have a damn problem?!.. But then I realized that Oakley's popularity rests MAINLY on its eyewear line and I highly suspect that it may be lagging when it comes to apparel sales.. especially in our country..

hehehe.. Whatever. I think I'm over-analyzing things.. I still don't have hard facts that can actually support these speculations! Anyway, I'm plagued with a lot more "Oakley" problems.. that I'm starting to doubt my decision to use it for my campaign.. (hala, di pa nga ko nagsisimula! wala pa!!!!..tska 5 products dba? Isa pa lang to!)


Damn friendster horoscope! Paranoid na tuloy ako sa mga ginawa kong decisions ngayong araw na to!!..